Ways To Improve Your SEO Ranking

GOOGLE Expert

Shubha Aggrawal
Apr 02, 2022

Improving the ranking of your website is the ultimate goal of SEO. If you have created a beautiful website and shared great content that people are looking for, but if your website is not reaching those people, it's not worth it. SEO has always been a crucial part of digital marketing Service and will always be. To stand out from the crowd, it's essential to rank your website so that people can easily find you. You can drive traffic to your website through different channels like PPC, social media, generating backlinks, but all these options are temporary, whereas SEO is a long-term investment. The top results on Google have a 33% chance of getting clicked.

by Shubha Aggrawal

Asseo knows well about the needs of their customers and what their business lacks, and provides platform to take their business to the next level.

Steps to improve SEO ranking

Below are a few steps to improve the SEO of your website:

Improve the loading speed of your pages:

Today's generation is impatient, and if your website loading speed is not good enough, there is a high chance that they will leave your side and bounce to another. It's not just important for your visitors; even Google uses the speed of a website to decide its ranking. Conduct a speed test of your website to find how long it takes your website to load properly. It's high time to step up your game and make sure that your website loads fast to decrease the bounce rate. Research shows that 40% of the visitors leave the site if it takes longer than 3 seconds to load, and about 80% of them do not return to that website. It kills your target audience and visitors and narrows down your potential customers.

High-quality content:

Posting high-quality content that is relevant and informative is a treat for your website. If you target the topics people are looking for, this will increase the ranking of your website. If people visit, they will read the whole article and spend time on your website, improving dwell time. Using header tags and meta descriptions in your content are advised. Optimizing your images also improves the rankings. High-quality heavy images take time to load. It's better to resize or compress them before using them.

Optimize your links:

A website that helps visitors learn the most about the topic they have searched for is the one most likely to rank. Having great content on a site with header tags and meta description is important but having links attached to the content also provides value. Getting backlinks from high-quality websites help in improving the ranking of your website. Any link could be used inbound link, outbound link, links to your content on other websites, links to your social media channels, etc. Check for broken links and fix them regularly.

Formatting your page properly:

The layout of your website is important. When a visitor visits a website, it has to be neat, clean, and organized. If it looks untidy, the visitor might get lost and end up bouncing back from a website setting affecting the ranking.

Use keywords appropriately:

As we discussed above, writing quality content is crucial for your website, but the content has to target the appropriate keywords to make it rank. Using long-tail keywords, which are three or four-word phrases, can provide value because people usually search for a phrase rather than a word. Writing eye-catching titles and descriptions which give the information about your landing page can increase the chance of getting clicked. The URL of the content must contain the topic of it. This helps Google to crawl and gather information easily.

To sum up..

SEO is tough and ranking a website needs patience and constant effort. It would be more challenging for you if you are new to the field. Asseo , the best digital marketing agency in Kolkata knows perfectly how and where to implement tools to get the most out of them. They ensure guaranteed results within the time. They also offer a service “SEO PAY LATER” which allows you to pay after being fully satisfied with the results. Book your appointment today!