Vision

Marketers often make the mistake of setting arbitrary SEO goals like “get more traffic.”

The main issue with this type of goal is that it completely disregards the what and the how. What are you going to do to make it happen? How are you going to get there?

The idea is to break things down into stepping stones to make your overall goal more achievable. As you complete process goals, you’re well-positioned to meet your performance goals. As you complete your performance goals, you’re likely to achieve your outcome goal.

We believe everyone should have the opportunity to create progress through technology and develop the skills of tomorrow. With assessments, learning paths and courses authored by industry experts.

Values

Because our company values should align with SEO goals, we should know precisely what SEO goals to set. The industry, how established your brand is, and the competitiveness of your niche all factor into the equation—among other things.

Here are some SEO goals that eventually show our values.

• Increase organic share of voice

• Increase organic engagement rate

• Achieve sales from organic traffic

• Help you to make a brand